People to People
Evolving beyond “B to B” and “B to C”
Communication Evolved is a new way of thinking about marketing and business communication. This thinking recognizes that there really isn’t any “B to B.” Only “P to P.” Business doesn’t talk to business; people talk to people.
This idea is critical to effective communication. It requires us to understand not just what your company does, but who your company is – your people, your culture – and why that’s important to the people you’re reaching out to.
This understanding, generated from targeted research, gives us the confidence we need to propose branding, marketing, and communication strategies designed to be heard.
User Experience Marketing™
When it’s time to execute your marketing strategy, we take a “user-experience” approach. Every brochure, ad, website update, presentation, blog, or press release isn’t executed until we’re sure it actually helps people decide in your favor and provides a consistent, easy-to-understand experience with your brand.
Talk to your market, not to yourself.What good is a communication strategy that “sounds good” to you, but is meaningless to your customers? Effective communication means knowing your market – and therefore what it takes to talk to them.
How will you know that your User Experience Marketing plan is working? You’ll have to test it. Communication Evolved offers effective measurement techniques to keep your plan on strategy and refine it as needed.
What we are. What we aren’t.
Communication Evolved is not a website-design company. We are not an advertising agency. We are not a marketing firm or a “New-media Specialist.” We are all this and more. We are Communication Evolved: exactly what you need, exactly when you need it.
What is Communication Evolved?
Communication Evolved is not pretty pictures, clever words, or talking to yourself.
Communication Evolved is... Communication.
We are based on the following three principles:
No B2C or B2B
Businesses don't talk to "Consumers"; Businesses don't talk to Businesses... People talk to People.
User Experience Marketing
Consider everything from your user's perspective. Talk to your market. Not to yourself.
Define success. Measure it. Constantly improve.