- Advertising and marketing professional with over 30 years experience in traditional media and corporate communication
- Project management and creative solutions for small, medium and large companies throughout the United States
- Ten years of ad agency experience as copy chief and creative director
- Twenty years as the head of a specialized broadcast agency that has won virtually every award in its field
Jim began his career in advertising after earning a BA in English from Holy Cross and a BFA in Painting and Design from the University of Michigan. He has developed print, radio, and television campaigns for local, regional, and national clients including Jiffy Lube, Administaff, Champion Spark Plugs, Slick 50, Opti-Free, Ford, GMC Trucks, Bali Blinds, and Jimmy John’s Gourmet Subs. From 1977 to 1986 he held creative positions at McCann-Erickson, J.Walter Thompson, and W.B. Doner.
As a principal of Radio Works, Jim won national recognition for effective solutions to consumer and business-to-business communication challenges. He has helped launch brands that have gone on to dominate their markets. He has spoken to ad clubs and service organizations around the country about creating better advertising. And he has become an authority in the field of radio advertising through his book, Radio Advertising 101.5: The Step-by-Step Guide to Creating Better Radio Advertising.
When Jim isn’t developing communication strategies, he divides his time between playing bass in a jazz trio and narrating audio books. His dozens of titles include Moby-Dick and The Prince and the Pauper.